Grace Creek Media Acquires Sportskool from Rainbow Media
Programming Deal in Place with USA TODAY
New York, NY (October 8, 2008) – Rainbow Media Holdings LLC announced today that it has completed the sale of its video-on-demand service to Grace Creek Media, a Washington, D.C.-based production, distribution and management company. Sportskool is the first VOD service dedicated to delivering in-depth sports expert instruction and coaching for a wide range of sports and athletic activities.
“Sportskool is a unique and compelling VOD service with a vast library of sports instruction content and a powerful distribution platform for that content with major cable operators,” said Grace Creek Media Founder and CEO Andrew Walworth. “We are excited to build on Sportskool’s success through our own efforts and our strategic relationship with USA TODAY.”