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Sportskool Premieres Exclusive On Demand Content for Youth Sports Parents and Volunteers

“Coaches & Parents: It’s More Than A Game” Campaign Empowers Parents to Help Kids Reach Their Athletic Potential and Inspire Life Lessons

Annapolis, MD (June 15, 2010) – Sportskool, the first On Demand network dedicated to delivering expert sports instruction, training and entertainment for a wide range of sports and athletic activities, today announced a campaign designed to help parents and coaches deal with the challenges of today’s youth athletics. Timed for back-to-school, “Coaches & Parents: It’s More Than A Game” features 13 original programs hosted by actor, parent and recreational coach, Sean Astin (Rudy, Lord of the Rings). “I‘m proud to be associated with the broadcasts, ” said Astin. “The experience has made me a better coach, and a better parent for my three young athletes, my daughters.” At a time when poor sportsmanship and childhood obesity dominate the headlines, this content targets America’s 44 million youth sports participants and their families.