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Sportskool Launches Yoga Channel and Fitness Channel on Roku

Two New Subscription Channels Offer A Wide Array of Certified Yoga Instruction and World Class Fitness Training & Tips

Annapolis, MD – January 25, 2011 – Sportskool, the on-demand television company dedicated to sports training, instruction and entertainment, announced today the launch of “Sportskool Yoga” and Sportskool Fitness,” two new original channels available on Roku, the market leader in streaming video players.

“We are proud to launch these two new channels, which we’ve designed specifically for viewing on streaming media devices,” said Sportskool president Andrew Walworth. “Streaming media to the TV screen through devices like Roku presents an enormous opportunity for the Sportskool brand, and allows us to develop and present new programming targeted at specific communities of interest.”

Roku users can now access a growing library of yoga instruction and lifestyle programming on “Sportskool Yoga.” The new “Sportskool Fitness” channel provides workouts and cross-training programs for all ages and skill levels. Each channel is available on a subscription basis for just $2.99 per month, which allows households unlimited use of the channel.

Sports Instructional Leaders Form Strategic Partnership

Annapolis, MD - (Wednesday, January 20, 2011) - Two champions of sports training have teamed up to drive the sports instructional market into the future. Sportskool, the leading sports instructional video-on-demand cable network, has recently formed a strategic partnership with PlaySportsTV, the leading online youth sports coaching and instructional company.

Sportskool is available free in more than 35 million digital cable television households and features instruction from world class athletes and coaches including Doug Flutie, Tony Gwynn, Mia Hamm, Anna Kournikova, Misty May, Bode Miller, Mike Vallely, Bill Walton and Shaun White.

PlaySportsTV has well-established partnerships with key players in the youth sports, social network and team website space, including Sports Illustrated Kids, iHoops,,, Police Athletic Leagues, and National Council for Youth Sports, to name just a few.

"Sportskool has tremendous brand recognition and their content features top athletes and coaches in numerous sports," says Douglas Donaldson, President of PlaySportsTV. "At PlaySportsTV we've spent five years building our premium channel and we can apply our experience and best practices to Sportskool to generate revenue for both companies."