Annapolis, MD April 19, 2013 – Sportskool, the U.S.-based sports lifestyle and entertainment network, today announced an agreement with Sony Pictures Television to bring Sportskool programming to India and surrounding countries on the Sony SIX channel. Sportskool programs feature world-class athletes and coaches providing training and instruction in a wide variety of sports and activities.
As part of the license agreement, Sportskool programs will be available on the Sony SIX channel in India, Sri Lanka, Pakistan, Maldives, Nepal, Bangladesh, and Bhutan. Sportskool’s debut is slated for 2nd Q 2013.
“Our agreement with Sony Pictures Television in South Asia is an exciting next step toward broadening and strengthening our global brand,” Sportskool COO Phil Roter said. “We are extremely proud to align ourselves with an industry leader in the field of sports programming.”
CEO of Sony Pictures Television India, Manjit Singh, stated, “Sportskool is a perfect complement to the sports programming on SIX. We believe Sportskool’s unique approach to sports and fitness will resonate with our viewers, who not only want to watch the best sports television, they want to participate as well.”
Sportskool offerings include a 24/7 linear network, an on-demand channel, program services designed for authenticated connected devices and mobile, and program licensing. The result is a package of services that offers maximum flexibility for multi-platform distribution.