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Sportskool Launches in Nigeria on African Cable Television (ACTV)

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New direct-to-home television service delivers Sportskool and other premium channels to Nigerian viewers


Annapolis, MD February 17, 2015 – Sportskool, the U.S.-based sports lifestyle and entertainment television network, today announced the launch of the Sportskool channel on African Cable TV (ACTV), a new direct-to-home pay television service based in Lagos, Nigeria. Sportskool programs feature world-class athletes and coaches providing training and instruction in a wide variety of sports and activities.

“Our agreement with African Cable Television is an exciting step toward broadening and strengthening our global brand,” Sportskool CEO Andrew Walworth said. “We are proud to align ourselves with an emerging leader in the fast-changing Nigerian television market.”
link-actv-logo

New direct-to-home television service delivers Sportskool and other premium channels to Nigerian viewers

Annapolis, MD February 17, 2015 – Sportskool, the U.S.-based sports lifestyle and entertainment television network, today announced the launch of the Sportskool channel on African Cable TV (ACTV), a new direct-to-home pay television service based in Lagos, Nigeria. Sportskool programs feature world-class athletes and coaches providing training and instruction in a wide variety of sports and activities.

“Our agreement with African Cable Television is an exciting step toward broadening and strengthening our global brand,” Sportskool CEO Andrew Walworth said. “We are proud to align ourselves with an emerging leader in the fast-changing Nigerian television market.”

Africa cable television (ACTV-Pronounced “Active”) is a Nigerian-owned multi-media company that offers a direct to home (DTH) pay TV platform. The Nigerian pay television market is expanding rapidly. According to a new study by Digital TV Research, the Nigerian pay-TV market will grow from US$449 million in 2010 to US$1.15 billion by 2020.

Sportskool offers programming in more than 40 different sports, as well as exercise and yoga routines for all levels of expertise. “Sportskool is a great resource for anyone who is interested in improving their skills – whether it is track and field, football, tennis, or just getting in shape,” said Walworth. “And for viewers who do not have access to a gym, Sportskool’s fitness and yoga routines provide a perfect way to get in shape at home.”

Sportskool offers distributors a suite of television services, including a 24/7 linear network, an on-demand channel, program services designed for authenticated connected devices and mobile, and program licensing. The result is a package of services that offers maximum flexibility for multi-platform distribution.

About Sportskool
Sportskool is owned by Grace Creek Media. Sportskool On-Demand, the company’s flagship channel, is available in more than 38 million U.S. households through major television providers including Comcast, Verizon FiOS, Time Warner Cable and Cablevision. Sportskool is also available on television streaming systems including Roku, Sony, and Opera TV. Grace Creek Media, Inc. is privately held and based in Annapolis, MD. More information is at http://www.gracecreek.com

Contact: Emily Johnson emily.johnson@gracecreek.com 410-280-8528

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